Yahoo Japan Gives Store Discounts For Searches

Taking a cue from Bing Rewards, at which searchers in the U.S. earn points they redeem for product and services, FamilyMart launched a program Tuesday allowing consumers to receive discounts for
consumers searching on Yahoo Japan. When customers enter the keywords "FamilyMart" or related terms into Yahoo Search, they receive a code along with their results. The customer enters the code into
an in-store terminal to receive a printed coupon for 10% to 20% off products up to a certain quantity, reports the Japanese news organization Nikkei

The coupons take 30 yen off each of 14 specific FamilyMart products. The discounts aim to attract more consumers in the FamilyMart stores and more searches on the engine.

Source: http://feeds.mediapost.com/~r/online-media-daily/~3/aIpGU040uN4/yahoo-japan-gives-store-discounts-for-searches.html

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