Online Marketing Using Video | FCYD

Introduction

Be it a small business, Brand and Product promotion or Business listing enhancement, offering custom web videos to customers by adding a video to the respective website, search engines like you tube or social networking sites like Facebook is largely preferred by marketers world wide for it brings out highest viewership among the internet users.

Research conducted by Turnhere and Forrester Research further emphasizes the effectiveness of online marketing through videos. According to a survey conducted by Turnhere a web video solutions company, a majority of brand and agency marketers use video with branded content for their online marketing. A research conducted by Forrester Research using the search engines like Google, MSN, Yahoo and You tube to know the way search engine?s respond to common queries revealed that optimizing video content is the best way to get a first page organic ranking in search engines.

Advantages

Time: Compared to conventional marketing less cycle time is required to design an internet marketing campaign via online videos.

It hardly takes 11/2 hours to shoot a 60 second custom video

Money: It is fairly inexpensive considering online videos remain online forever. The company need not have to shell out a hefty amount on advertisement and market research requirements.

Coverage: Internet has penetrated all corners of the world as businesses and humans from all over the world are benefitted.

More and more internet users are buying products and services online.

Strategies:

Certain strategies have to be kept in mind while making an online video in order to reach the target audience.

Title: Appropriate and relevant keywords in title as title to bring in targeted traffic

Content: Valuable, Attractive and short content. It should educate, answer questions, narrate a compelling story and share some business secrets. Remember one thing useful content always get huge audience even though you do only minimum promotion or marketing, So always give more attention to your content.

URL: Display website address and email id as per your requirements.

Branding: Company?s logo to be displayed prominently.

Campaign: Regular publication of series of content rich videos. It also helps in building your brand awareness as well.

Optimize: Use keywords in video titles, video descriptions and tags

Conclusion:

Online video marketing is an arena growing year by year as internet buyers are growing exponentially. So online video marketing is the future for businesses to stay and flourish through customer acquisition and their retention.

Source: http://fcyd.org/online-marketing-using-video

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